Kevin Sampaio takes a last trip to the beach in this fashion story in Men's Fitness shot by Andrew Zaeh.



EDITORIAL: Now Trending

A black-and-white story featuring model and actor Ryan Cooper fits perfectly on the first day of Fall 2017 featuring classic men's fabrics like houndstooth and woolen coats, all captured by Karl Simone.



Ryan Cooper by Karl Simone

Brazilian label Highstil taps Alexandre Cunha and Caio Moreno to front its Fall 2017 men's campaign, featuring everything from suiting to sharp sportswear, all snapped by Yossi Micheali.



CAMPAIGN: Highstil Fall 2017

A trio of men's looks complemented Giorgio Armani's SS18 womenswear show today during Milan Fashion Week; the full SS18 men's collection can be seen here.



RUNWAY: Giorgio Armani SS18

Elliot Vulliod, Louis Ball and Charlie Radford strike a pose for Kenneth Lam's lens in the latest issue of Jon, styled by Nirja Ram.



EDITORIAL: The Remains of the Day

Collaborations are the biggest things to happen to fashion in quite awhile and British label Cottweiler partners with Reebok for a sporty FW17 collection featuring technical fabrics like memory foam seen on outerwear and waterproof transparent layers make for a functional and fashionable wardrobe. The campaign was shot by CG Watkins and features Renwhar Amin and Malik Al Jerrari.



CAMPAIGN: Cottweiler x Reebok FW17

A handful of monochromatic men's look appeared at Joseph's SS18 womenswear show, shown during London Fashion Week. The full men's collection can be seen here.



RUNWAY: Joseph SS18

Alessandro Michele's expansive collections for Gucci run the gamut between elaborate and extravagant clothing like a sequined cape with fur to the kitschy like overalls with musical note patches. For SS18, the scene was set: a rave among Roman ruins and the result was strong on 80s references from the bold tailoring to eyewear that looked like bedazzled View-Masters. Michele's seemingly endless display of products is one of the reasons why Gucci has become Kering's most important brand add strong sales and a loyal fanbase and it's no wonder Gucci does not need to discount their offerings - they just sell, even at their exorbitant prices, for example $800 for a tee.



RUNWAY: Gucci SS18

Julien Macdonald's men's collection is still in its infancy but because the designer himself has made a name for himself for creating sexy, rock-inspired womenswear, his men's collection trends along the same lines. There were opulently sequined shirts, studded tops, and skinny bottoms with sturdy lace-up boots that completed each look's rock 'n' roll look.



RUNWAY: Julien Macdonald SS18