RUNWAY: Gosha Rubchinskiy FW18

How much of Gosha Rubchinskiy's Fall/Winter 2018 collection his and how much is a co-labeled capsule collection? It's really anyone's guess since there are so many collaborations in this FW18 collection. There's Burberry, Dr. Martens, Adidas, and Levi's. Though on paper it seems a bit like a cacophony of labels, the end result was very authentic. This means that the boys, and the models were boys, who wore these looks looked like every other boy in the world, one who isn't brand loyal but wears Dr. Martens with his Levi's and a shirt from a fast fashion retailer or whose parent bought them one nice coat, Burberry, natch, and they pair it with something more street and budget friendly. In this way, the collection worked because it speaks to his target audience because the models not only look like boys who buy these items - though there could be more diversity in the cast considering how global Rubchinskiy's collections are - but they also dress like them as well.



HM-_GRFW18_A HM-_GRFW18_B HM-_GRFW18_C HM-_GRFW18_D

HM-_GRFW18_E HM-_GRFW18_F HM-_GRFW18_G HM-_GRFW18_H

HM-_GRFW18_I HM-_GRFW18_J HM-_GRFW18_K HM-_GRFW18_L

HM-_GRFW18_M HM-_GRFW18_N HM-_GRFW18_O HM-_GRFW18_P

HM-_GRFW18_Q HM-_GRFW18_R HM-_GRFW18_S HM-_GRFW18_T

HM-_GRFW18_U HM-_GRFW18_V HM-_GRFW18_W HM-_GRFW18_X

HM-_GRFW18_Y HM-_GRFW18_Z HM-_GRFW18_Z1 HM-_GRFW18_Z2

HM-_GRFW18_Z3 HM-_GRFW18_Z4 HM-_GRFW18_Z5
(photos via)